Hi, I'm Carrie

I lead and inspire by doing

I lead design by staying hands-on in the craft and managing the teams around it. I work best in the complexities of human health and wealth. I design products and build the systems, teams, and decision frameworks that hold them up.

17.00000000

Years in product design

Money Stories — personalized financial story screen at Afterpay

Money Stories — swipeable spending insight at Afterpay

Money Stories — editorial partnership content at Afterpay

Money by Afterpay
Block
2021–2022

Created Money Stories — swipeable, actionable money management inside a low-barrier neo-banking app.

55% engagement rate

400K total story views

27% of actives viewing

Principal IC
Data-led design
Service design
Content in product
Editorial partnerships

Mumbrella Award shortlist · Pedestrian.tv partnership

Rebuilding the Afterpay design function — selected screens

Afterpay
Block
2024–2025

Led the rebuild of Afterpay design through a multi-region regulatory uplift, US rebrand, and design system overhaul.

2→7 design team grown

36% YoY growth

1.5–6× referral lift on shop

Head of design
Strategic design
Design systems
Regulated fintech
Roadmap ownership
AI in practice

View case study

Orange Chef
2013–2015

Founding designer to director on Prep Pad, an IoT nutrition scale and companion app — embraced by bodybuilders and the diabetes community.

21K users year one

$5M GV-led funding

0→3 design team grown

Design leadership
Founding designer
Strategy
Research
IoT + hardware
Health and wellness

Google Ventures backed · Evernote Best Food App · Apple global campaign

Cochlear Copilot — hearing rehabilitation exercise screen

Cochlear
ustwo
2020–2021

Embedded design leadership on Cochlear Copilot — helping implant recipients retrain their brain to hear through co-created exercises and personalized content.

18 mo embedded leadership

17+ recipient co-creators

100+ measured experiments

Design leadership
Content strategy
Research
Cross-functional facilitation
Design ops
Health tech

Afterpay Pay Monthly — long-term lending product screen

Afterpay Pay Monthly — merchant partnership UX screen

Afterpay Pay Monthly — repayment schedule screen

Afterpay
Block
2025–2026

Designed Afterpay Pay Monthly as design DRI — giving users more time to pay on bigger purchases.

12+ bespoke merchant ux

3 mo to design lock

1st longer term lending product

Design lead + DRI
Strategic design
Consumer lending
Regulated fintech
Roadmap ownership
AI in practice
Platform partnerships

Launching 2026 · Apple partnership